Royal IHC and RevelX partnered to develop and implement a sales acceleration program growing the order intake from € 100 to € 500 M in 1 year
Client
IHC Merwede is one of market leading shipbuilders in the dredging segment and developing its position in the offshore market.
Approach
We conducted a sales acceleration program consisting of 5 work streams: Improve commercial culture and behaviour. Clarify and illustrate value proposition. Improve proposal management and -engineering process. Accelerate sales process for new products. Improve account management.
Results
The key result of the program was an increased order intake from € 100 to € 500 M.
