Experiment Design Canvas

The best way to test an idea is to set up an experiment. Keep it simple.

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The Experiment Design Canvas, created by Ash Maurya, provides a simple way to test ideas into measurable, observable experiments that are easy to document and track.

This Experiment Canvas allows the team to design the right experiment at the right time. Once you run the experiment, you can gain valuable insight on the assumptions that you are testing.

Before you start with the Experiment Design Canvas

Before starting with the Idea Card, you can do some preparations. First, let teams work independently on creating their Idea Card and refine their initial idea and develop their ideas into visual concepts.

3 Advantages of using the Experiment Design Canvas

  1. The canvas makes it easy to design a well-defined experiment
  2. It facilitates a team to have the right conversation and shared language
  3. By setting up the right experiment, you can easily check the results and plan your next steps immediately