Customer Journey Canvas
Gain insights into what a customer goes through and how they interact with products and services
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Once you know your ideal customer persona, the next step is to delineate their journey. When you define the experience a customer goes through to fulfil a particular need, then you can define how to connect with and support them throughout the journey – whether they are searching, buying or actually using the product or service.
By using the Customer Journey Canvas, you can find out how and why your customers search for, buy and use products and services. This way, you can develop different features and processes that will satisfy them and build loyalty.
Before you start with the Customer Journey Canvas
Before starting with the Customer Journey Canvas you can do some preparations. Focus on your customer. Try to put yourself in their shoes. How do they experience the problem that you are providing solutions for?
3 Advantages of using the Customer Journey Canvas
- An innovation roadmap helps you to organize, prioritize and delegate your innovation tasks in an effective way.
- As a manager, you keep tabs on everything that your team members do and why they do it, but it will also help the team members understand the importance of their tasks.
- An innovation roadmap helps you estimate how far you are on your path to more innovations.