What Your Digital A-Team Should Look Like
There is much to learn from the popular 1980s television show, and not just about mercenary activities. You win inā¦
Vanity Metrics vs. Actionable Metrics: Measure What Matters
Measuring and analyzing data is one of the principles of growth hacking. But look before you leap; you have to measureā¦
How to Really Understand the Customer Journey
To understand your customer, you have to know their customer journey. 4 reasons why a customer journey map is your wayā¦
Inside-out or Outside-in? 4 Reasons Why Your Business Has to Change
In the old days, a business model was based on the organization's own objectives. This way of thinking is untenable inā¦
Partner Vision: Matthijs Rosman on Disruption
āYou donāt have to have the most advanced technology or the best prices, as long as you better understand what theā¦
How Amazon, Google, and Belsimpel Perfected the Customer Journey (And How To Apply These Lessons)
Some companies confuse the different phases of the customer journey, resulting in low conversions. Instead, you have toā¦
Raphael Nouwen (Triodos Bank): This is Why Investors Say ‘No’!
"Remember, 'no' is not necessarily a value judgment of your initiative."
Partner Vision: RenƩ Jongen on Neuromarketing
"It is fascinating to see how some people already perform an intuitive form of neuromarketing."
How to Build an MVP in 4 Steps
Building a minimal viable product is a great way to test your product in the market. To be successful, follow thisā¦
Business Strategy: 4 Steps to Win the Innovation Battle
To innovate successfully, you will need a roadmap to success. Below are 4 winning steps to become a pioneer in yourā¦
Eye-tracking Your Website: 4 Tools and 7 Tips
Eye-tracking reveals the way users see your website. Once this neuromarketing method was too expensive for smallerā¦
Fail Hacks: 6 Amazing Tricks to Kill Your Conversion Rates
Read these amazing āfail hacksā that keep your conversion as small as possible. And learn what you should doā¦ā¦
Digital Growth Hacker Marketing: The Ultimate List of Amazing Case Studies
24 inspiring examples of growth-hacker marketing in the digital world - from Airbnb to Zappos.
Artificial Intelligence Is Not the Answer To All Marketing Challenges (and That’s OK)
The possibilities of artificial intelligence (AI) in the marketing field are not infinite. What are the bottlenecks?
Predict! And Grow Your Business! (5 Inspiring Cases)
Predictive analytics uses data, predictive models, mathematical algorithms and machine learning to discover patterns.ā¦