How to Set Up a Content Creation Machine

Content marketing works. But great copy and video are not enough. Your organization has to embrace a culture of…

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3 Ways that will Change the Way We Pay

The latest developments in payment convenience and security promise a bright future. Where do you step in?

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How “Minority Report” Predicted the Internet of Everything

Today, individuals, devices, and systems are increasingly connected through the internet. What happens if this…

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4 Reasons Why Algorithms Are Crucial To Today’s Businesses

Search engines, social media and product development: it’s all about algorithms.

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Partner Vision: Marc Douma on Innovation

"This is why I love my job so much: Challenging the status quo and finding ways to become more innovative."

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Accelerator versus Incubator: 5 Differences that Will Impact Which Model You Should Choose

Accelerator and Incubator programs both help to grow startups and scale-ups. What is the difference exactly, and what…

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Why Sensors Will Change the Marketing Profession

Marketers should take a look into sensors. These 3 use cases will inspire you.

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How to Successfully Digital Transform Your Organization

5 essentials to consider for corporations that need to change their company into a lean and mean, digital, and…

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How to Deal with the Industrial Internet of Things (and Why You Should)

The adoption of IoT in industry is just at its beginning stage. 3 inspiring case studies, and what you can learn from…

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3 Industries that Will be Disrupted by Blockchain Technology

Cryptocurrency and blockchain technology are trends that have the potential to disrupt the financial world, but there…

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What Your Digital A-Team Should Look Like

There is much to learn from the popular 1980s television show, and not just about mercenary activities. You win in…

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Vanity Metrics vs. Actionable Metrics: Measure What Matters

Measuring and analyzing data is one of the principles of growth hacking. But look before you leap; you have to measure…

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How to Really Understand the Customer Journey

To understand your customer, you have to know their customer journey. 4 reasons why a customer journey map is your way…

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Inside-out or Outside-in? 4 Reasons Why Your Business Has to Change

In the old days, a business model was based on the organization's own objectives. This way of thinking is untenable in…

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Partner Vision: Matthijs Rosman on Disruption

“You don’t have to have the most advanced technology or the best prices, as long as you better understand what the…

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