10 Perspectives on Building a Culture of Innovation

The business case for stimulating employee-driven innovation in a business of any size or maturity is overwhelming.…

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How NASA is Getting Their Ass Kicked by SpaceX

For years NASA was the backbone of and, for many, the only real ‘space business’, especially in the west. Now, along…

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10 Growth Hacking Trends for 2017

It’s fair to say growth hacking has gone mainstream. Digital marketers around the world now accept that rapid, measured…

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7 Neuromarketing Basics to ‘Hook’ New Customers

In the past, neuromarketing was limited to multinationals with huge budgets. Today, that has changed. We now understand…

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Escaping the commodity trap

The commodity trap in business is like the Bermuda triangle. Once you get near it there seems no escape possible and…

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10 irrational tips for writing winning proposals

10 common misconceptions on writing proposals and 10 practical tips for writing much, much better ones. Substantial…

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