Steal like Apple: 4 Perspectives on Innovation via Idea Theft
How did Apple manage to continue innovating consistently for over 3 decades? One thing’s for sure: it had everything to…
How to grow your business without the ‘Big’ in front of ‘Data’
Big Data to improve commercial performance is not only about having the actual Big Data or the systems to work with it,…
10 Perspectives on Building a Culture of Innovation
The business case for stimulating employee-driven innovation in a business of any size or maturity is overwhelming.…
How NASA is Getting Their Ass Kicked by SpaceX
For years NASA was the backbone of and, for many, the only real ‘space business’, especially in the west. Now, along…
10 Growth Hacking Trends for 2017
It’s fair to say growth hacking has gone mainstream. Digital marketers around the world now accept that rapid, measured…
7 Neuromarketing Basics to ‘Hook’ New Customers
In the past, neuromarketing was limited to multinationals with huge budgets. Today, that has changed. We now understand…
Escaping the commodity trap
The commodity trap in business is like the Bermuda triangle. Once you get near it there seems no escape possible and…
10 irrational tips for writing winning proposals
10 common misconceptions on writing proposals and 10 practical tips for writing much, much better ones. Substantial…