How to Form and Manage an Innovation Team
Most organizations know that they have to form an innovation team, but they are a little uncertain about the practical…
3 Ways External Data Can Help Grow Your Business
We’ve all heard that we should be using data to optimise our strategies. But what kind of data? It’s easier to look…
How to Set Up a Content Creation Machine
Content marketing works. But great copy and video are not enough. Your organization has to embrace a culture of…
3 Ways that will Change the Way We Pay
The latest developments in payment convenience and security promise a bright future. Where do you step in?
How “Minority Report” Predicted the Internet of Everything
Today, individuals, devices, and systems are increasingly connected through the internet. What happens if this…
4 Reasons Why Algorithms Are Crucial To Today’s Businesses
Search engines, social media and product development: it’s all about algorithms.
Partner Vision: Marc Douma on Innovation
"This is why I love my job so much: Challenging the status quo and finding ways to become more innovative."
Accelerator versus Incubator: 5 Differences that Will Impact Which Model You Should Choose
Accelerator and Incubator programs both help to grow startups and scale-ups. What is the difference exactly, and what…
Why Sensors Will Change the Marketing Profession
Marketers should take a look into sensors. These 3 use cases will inspire you.
How to Successfully Digital Transform Your Organization
5 essentials to consider for corporations that need to change their company into a lean and mean, digital, and…
How to Deal with the Industrial Internet of Things (and Why You Should)
The adoption of IoT in industry is just at its beginning stage. 3 inspiring case studies, and what you can learn from…
3 Industries that Will be Disrupted by Blockchain Technology
Cryptocurrency and blockchain technology are trends that have the potential to disrupt the financial world, but there…
What Your Digital A-Team Should Look Like
There is much to learn from the popular 1980s television show, and not just about mercenary activities. You win in…
Vanity Metrics vs. Actionable Metrics: Measure What Matters
Measuring and analyzing data is one of the principles of growth hacking. But look before you leap; you have to measure…
How to Really Understand the Customer Journey
To understand your customer, you have to know their customer journey. 4 reasons why a customer journey map is your way…