René Jongen

Urban farming is more than a hip social movement for sustainable communities; some urban farms are huge companies.

This is not the time to wait patiently to be challenged by some clever newcomer. This is the time to plan ahead before the competition takes your market share and your…

Big Data to improve commercial performance is not only about having the actual Big Data or the systems to work with it, but also – and more critically - the curiosity to actually…

For years NASA was the backbone of and, for many, the only real ‘space business’, especially in the west. Now, along with other companies, such as Amazon founder Jeff Bezos’ Blue…

In the past, neuromarketing was limited to multinationals with huge budgets. Today, that has changed. We now understand enough about neuromarketing from previous case studies that…

The commodity trap in business is like the Bermuda triangle. Once you get near it there seems no escape possible and you’re doomed. How to escape?

10 common misconceptions on writing proposals and 10 practical tips for writing much, much better ones. Substantial revenue growth is guaranteed!