Eric de Groot

In order to create something new for your (potential) customers you need to have some idea who that customer is.

The title of this blog is somewhat presumptuous. Especially now the whole world is on fire. How much can we really see in the future.

The world is changing at a fast pace. How can you brace yourself for uncertainty? The bad news of our time is that there is an alarming increase in the number of things we know…

When we took a closer look at the process of growth within organizations, we were struck by the analogy with the evolutionary process in nature.

Leonardo da Vinci blended intense observation skills with theory, experimentation and multidisciplinary use of geometry, art, biology, anatomy, physics, mathematics, optics and…

Daniel Kahneman, the Nobel-Prize-winning psychologist and bestselling author of Thinking Fast and Slow, describes two primary modes of thinking to process information and make…

If you look up the word ‘endurance’ in a dictionary, the definition reads: “the ability to withstand hardship and adversity.”

The adventurer immerses himself in experiments while the realist looks for good, clean data to drive decision making.