Why Lean Startup Doesn’t Always Work in Corporates as it Does in Startups

Over the last few years, Lean Startup has been gaining strong momentum in large corporates. Applying Lean Startup in a corporate setting is very different to a startup for two…


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Who Is Afraid of the Multi-armed Bandit?

The multi-armed bandit test is one of the primary methods that growth teams deploy when they set up an experiment.


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25 Growth Hacks You Can Use Today

Through these growth hacks, you will be able to make improvements to your digital presence. You will see growth in traffic, followers, and customers.


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Is Growth Hacking BS?

In defense of growth hacking.


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3 Growth Hacking Techniques That Work Like Magic

What are minimum viable products (MVPs), A/B testing and multi-armed bandit tests? And how does one deploy these methods?


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The Secret of MVP Thinking

Building a minimum viable product is not so much about technical ability, but more about a different way of looking at things. Let's grow your MVP mindset!


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How To Work As a Lean Startup in a Big(ger) Organization

The Lean Startup approach can give big corporations a new impetus.


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What is the North Star Metric and Why Does It Matter?

Sean Ellis defines the North Star Metric as "the single metric that best captures the core value that your product delivers to customers and is the key to driving sustainable…


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