2013
20
13
Never waste a good crisis
10 years ago, RevelX was born from the minds of four passionate individuals. The spark that ignited this venture was a pivotal phone call between two of the founding partners: Eric de Groot and René Jongen. This conversation uncovered a widespread sense of dissatisfaction and unfulfilled growth needs among their clients. In the wake of the triple-dip recession that began in 2008, the prevailing business climate focused heavily on cost-cutting, efficiency, and restructuring. Inadvertently, this approach led to the loss of significant business value and potential. This tumultuous period highlighted the need for a paradigm shift, encapsulated by the maxim, 'Never waste a good crisis.' It presented the ultimate challenge – an opportunity to uncover growth amidst crises and innovate as a means of navigating through turbulent times.
The Handshake
Marc and Jeroen joined the team, and together, the four founders formed RevelX, a boutique consultancy dedicated to helping organizations to grow through innovation. The “handshake” during a meeting between the four men in Ouderkerk aan de Amstel was where it all started. The name "RevelX" reflects the mission of RevelX: to help clients uncover hidden possibilities and achieve remarkable results. Helping with the most daring innovation. The reasoning behind the name: ‘Revel’ means for revelation and celebration. The ‘X’ stands for X-factor and distinctive work.
2014
20
14
2014
20
14
Strategy 2.0
RevelX established itself as a strategic partner for organizations, providing guidance on strategy, innovation, and execution. In times where comprehensive and complex strategy reports were the standard, RevelX developed a unique approach to summarize growth strategies on 1 page: the strategy canvases, aka, ‘strategy 2.0’
Digital Transformation
The rise of digital technology transformed the business landscape, and RevelX was at the forefront of helping organizations adapt and thrive. They provided expert advice on digital transformation strategies, helping organizations to innovate and compete in the digital age.
2017
20
17
2018
20
18
Lean start-up
Large corporate organizations began outsourcing their marketing activities, recognizing the value of fresh perspectives and specialized expertise. Partly due to the rise of startups, the marketing profession is being brought back to the corporates with blended approaches such as: design thinking, lean start-up. RevelX capitalized on this trend, providing innovative marketing solutions that helped organizations reach new customers and achieve their growth goals.
Remote work
The COVID-19 pandemic forced organizations to rethink their operations and embrace remote work. RevelX adapted quickly, leveraging technology to continue providing high-quality consulting services to clients with Miro and other electronic boards.
2019
20
19
2022
20
22
Professionalized innovation
The professionalization of innovation has manifested in the form of a meticulous stage-gated process, akin to ERP systems, complete with automated tools. However, it's important to note that this journey is just beginning. There is still a long evolutionary path ahead. Paradoxically, despite the heightened significance of innovation, the outcomes have often fallen short of expectations. In today's dynamic and turbulent environment, the importance of innovation remains as crucial as ever, demanding a reassessment of approaches and structures to ensure continued relevance and success.
The Evolution
Over the years, RevelX's evolution has mirrored the broader transformation of the innovation landscape. What was once perceived as a mere spectacle or performance has matured into a fundamental pillar of business operations, alongside marketing, sales, operations, and finance. Innovation transitioned from a 'nice to have' luxury to a 'need to have' necessity, firmly embedding itself in growth strategy mix along with autonomous growth and mergers & acquisitions.
2024
20
24
2024
20
24
Back to the Future
In the next decade, organizations must adopt a 'Future-Back' strategy, leaping into the future and then working backward for necessary changes. Collaboration with the external world is vital in today's rapidly changing landscape. Business ecosystems thrive on collaborative systems aided by AI. The relationship between humans and AI is crucial, reshaping how they tackle challenges. Organizations must partner with tech giants, embracing AI's potential in innovation. At RevelX, we guide you towards future growth and innovation success, defining strategy and execution paths together.